The Ministry of Health call to initiate a campaign to increase an awareness of the dengue fever among the Malaysian public using information posters was heeded by Fumakilla Malaysia Berhad (FMB).

Meetings with the Ministry offi cials to launch the nationwide awareness campaign went smoothly, with the management of FMB giving full support towards this worthy cause. All FMB staff were excited to be involved in this project and the various departments soon convened to discuss and plan the campaign. A great show of esprit de corp by the departments involved ensured that the campaign achieved its objectives successfully. We also gained the instant support and endorsement of the Ministry of Education when we approached them to obtain approval to distribute anti-dengue posters to schools throughout Malaysia.

Through the endeavours and support of the diff erent departments, these posters were distributed via various channels to ensure that the message was conveyed to all reaches of the public. The channels were:

• The trade via the Texchem Consumers sales team
• The FMB staff and Texchem Group of Companies
• The Cawangan Penyakit Bawaan Vektor, Ministry of Health Malaysia
• 2,500 primary and secondary schools nationwide

This timely response to the Ministry call to initiate the campaign, coupled with FMB position as a leading household insecticide manufacturer and socially responsible corporate citizen, has boosted our corporate profi le further and created a positive image of FMB amongst Malaysians.

Anti-Dengue Talk & Exhibition at Sony Electronics, Prai

News about our initiatives to raise awareness of dengue and the fight against the Aedes mosquito attracted and alerted other organisations in the Prai Industrial Zone.

Recently FMB was invited by Sony Electronics Sdn Bhd to give a talk and demonstration to educate their employees on the Aedes mosquitoes and ways to prevent the spread of dengue fever. Sony employees showed a keen interest to learn more about the life cycle of this deadly vector.

Besides the informative talk delivered by Ridzuan, the Sony employees were also provided with information on dengue and the Aedes mosquito and Anti-Dengue posters. We collaborated with TCSB to promote Fumakilla products at this talk and sold selected Fumakilla products to the Sony staff at promotional prices.

The talk and exhibition which was held at the Sony Electronics plant in Prai generated an encouraging response and a heightened awareness of dengue fever. This was yet another event that further enhanced our corporate image!

Anti-Dengue Talk & Exhibition at Desa Damai, Bukit Mertajam, Penang

As a responsive and socially caring corporate citizen, FMB further extended our Anti-Dengue campaign by participating at a Gotong-Royong activity organised by residents of Taman Desa Damai in Bukit Mertajam. This activity was held to foster the spirit of neighbourliness as well as to create an awareness among the residents about the dangers of dengue fever.

A talk was conducted by Tan Chik Leong concerning the Aedes mosquito and dengue fever in a multipurpose hall at Taman Desa Damai. Samples of our products and life specimens of the Aedes and Culex mosquitoes at different stages of development were put on display for public viewing. Anti-Dengue posters were also given out to the residents.

Earlier, the Gotong-Royong was officiated by YB Ng Sook Lai, the State Assemblyman for Bukit Tengah. YB Ng thanked FMB for our participation and aid in increasing the anti-dengue awareness among the residents. YB Ng also spent some time talking to the FMB staff to gain a better understanding of the deadly dengue fever and to view samples of our products.