Texchem Consumers Sdn Bhd

Since the establishment of Texchem Consumers in 1976, the company has evolved to be a dynamic leader in the marketing and selling of fast moving consumer goods (FMCG) with specialized areas in distribution across multi-channels, in-store promotions and merchandising, nationally.

The FMCG industry continues to offer attractive opportunities in view of the rapid changes happening in the retail scenario and the lifestyle enhancement of consumers, resulting in shift in buying behaviour and increasing demand of consumer products. With AFTA in place, the regional exchange in business is expected to further boost this industry.

Texchem Consumers is proud to manage in its stable of products, successful global brandnames and domestic brand leaders where we represent both global MNCs and local manufacturers. Main product categories include insecticide, oral care, toiletries, household detergents, beverages, confectionery and toys.

The company’s staff of vast experience in FMCG business and intimate knowledge of the market, has been a key driver to the achievements. We deploy a field force of 165 personnel where 40 are merchandisers to ensure high product visibility. With the strong network of 37 stockists in the country, it allows Texchem Consumers to cover a total of 20,000 stores. The company has invested in SAP as its core IT system to provide efficient service to retailers and principals. We promote and practice the values of “Winning Together” with all our associates for mutual benefits. We aim to further entrenched our leadership position through innovation in anticipating changes in the FMCG business.